This year gives a breath of fresh air to the world of eSport, especially in America and Europe. In particular, there is a trend of brands, especially non-endemic, which plunge and contribute to eSport. And for ceme online lovers we also present the best sportbook game for you.
As information for those who are still unfamiliar with the term non-endemic brand, basically this is a brand that makes products that are not directly related to the production process or the activity of playing eSport. In contrast, endemic sponsors are product brands that are used directly in eSport such as software, computer components, as well as regular sponsors.
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Compared to the previous quarter, several well-known local brands such as Bud Light, Marvel Entertainment, Chase, Microsoft, and Ticketmaster were also engaged in the eSport world.
Food and Beverage Brand (F&B)
Food and Beverage is a quite interesting category to discuss, especially because there are several sponsorship contracts that are fun to highlight.
Alcohol remains the most prominent brand. First started by Anheuser-Busch InBev sponsoring the Overwatch League throughout 2019. This contractual agreement makes Bud Light the first Beer Official to appear everywhere except in China, and has the right to sponsor TV broadcasts.
His rival, MillerCoors, did not stand still and collaborated with Complexity Gaming to have the Miller Lite Player Lounge inside its headquarters in Frisco, Texas and create a series of content Together.
On the food aspect, the most prominent is Chipotle Mexican Grill in collaboration with DreamHack and ESL, which is included in the Chipotle Championship Series Esports tournament. In addition, there is one well-known wafer brand, Kitkat, that works with Overwatch League’s Los Angeles Valiant and sponsors tournaments to create 10 web-series content.
Apparel, Apparel, and Apparel
One of the most surprising (positively) is that the top brand of Marvel Entertainment, which is owned by Disney, has a partnership with Team Liquid. This is the biggest news outside the non-endemic brand that occurred in the second quarter of 2019, and immediately made apparel production.
Puma and Cloud 9 also entered into a joint contract sponsorship agreement in May, with a nominal “eight digit figure in USD” and will make Puma an increasingly leading brand in the eSport world.
Not to be outdone, Adidas also sponsors the Spanish organization, the Heretics Team, which will sell their jersey directly in Madrid in June.
Sponsorship Contributions in the Financial Sector
Financial and service applications are also moving towards the eSport industry in Q2 2019, through the collaboration of several mobile payment applications against top teams. … Read More..