So, you have perfected the metas you used for SEO, you are posting brand new content week after week and your site has good link structure. But after all these things however, you still fail to get into the rankings you want to be. Well for sure, you are completely puzzled how. There’s no doubt that this issue is making you scratch your head.
While most marketers spend great amount of their time and energy to build their site, what they don’t know is that, most of the effective SEO strategies are happening elsewhere. And it is in the form of off-page SEO. In the event that you are not aware about this, I suggest that you keep on reading.
All of the practices that are mentioned above such as writing keyword friendly metas, posting content that are informative and adding internal links, all of it are deemed to be on-page SEO tactics. In other words, they’re SEO practices that you need to do on your website. But when it comes to off-page SEO, this is where the SEO strategies happen to other places of the internet and not on your site. As much effort as you invest in your own site, you have to accept the fact that some of the metrics that make big impact to your SEO are happening from afar.
Actually, there are plenty of common strategies to do off-page SEO. You are going to discover more of them in the next paragraphs.
Number 1. Backlinks – backlinks for your website is the link to your site that comes from somewhere else on the internet. As an example, you might be running an store online about outdoor equipment. A blogger or adventurer has posted their favorite finds for the season and they have included a link in their post pointing back to your site, that is called backlink.
Number 2. Social media – consider the time that your prospects are spending on social media. You know already how great of a source this can be. Whether you believe it or not, this this may be used to supplement your SEO strategies and efforts. And assuming that you have a remarkable social media presence, then it will let you acquire more traffic going back to your site. Of course, the more the people are checking out your page, the higher the chances that it will appear to search engine.
Number 3. Review sites – there are many review sites online that can function as a good platform for doing off-page SEO. Believe you don’t, these review sites do offer remarkable backlinks while driving traffic to your site. Thing is, you can only do this if you have excellent ratings among users.