May 29, 2023


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Acrisure Arena is title of new Palm Springs location hockey, amusement arena

6 min read

Oak Watch Group main executive Tim Leiweke has been touting the beneath-building arena in the Coachella Valley as a match-changer for sports activities and entertainment in the area. 

Now that arena has an formal identify.

Acrisure, a Michigan-centered fintech coverage firm, has purchased naming rights for the facility in a 10-yr deal introduced Wednesday afternoon, providing Leiweke and OVG with a strategic ally in that bold eyesight for the valley. 

Found alongside Interstate 10 in the vicinity of Palm Desert, Acrisure Arena is the $300 million facility established to open up by the conclude of the 12 months. 

This is the 1st stadium or arena sponsorship for Acrisure.

“We are happy to announce our naming rights arrangement with Acrisure,” stated Leiweke, whose corporation has partnered with Stay Country and the Seattle Kraken to develop the arena with private funding. “Acrisure Arena will be the crown jewel of the whole Coachella Valley and a big desired destination for the most significant artists, live shows, and sporting events in the environment.”

Oak View Group chief executive Tim Leiweke unveils the name of Acrisure Arena at the Classic Club in Palm Desert, Calif., on Wednesday, Jan. 26, 2022.

Far more:Arena building on schedule irrespective of provide chain and industrial construction delays

Far more:Coachella Valley Firebirds reveal property and away jerseys, which are now on sale

The Coachella Valley Firebirds, the American Hockey League affiliate of the NHL’s Seattle Kraken, will participate in at Acrisure Arena. About 40 household hockey game titles, additional than 40 live shows and 150 other gatherings, from skilled and higher education sports activities to spouse and children reveals, are predicted to fill the about 11,500-seat location 12 months-round.

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