March 4, 2024


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Top 3 Reasons Why Small Business Owners Love Square

3 min read

As the world continues to be increasingly digital, many small businesses are working hard to play catch up. If they haven’t already, due to the changes the pandemic brought about, they’re working on jumping on board now.

While technology has simplified small business operations and consumer experiences, it has also created some pretty big gaps. There are those who can afford to make the changes necessary to be competitive, and those who simply cannot. The hardships felt over the last two years have definitely added to this burden.

One simple solution to this challenge is increasing the number of payment processing options you accept as a business owner. This not only simplifies the checkout process, but it also positively boosts customers’ experiences. This is just one of the reasons why more and more small business owners are choosing Square Payments.

What is Square?

Square is a mobile payment company that offers a suite of business software, including point-of-sale (PSO) systems and payment hardware products. One of the advantages of Square – and a reason for its growing popularity – is that it is available to businesses of all sizes and offers the most comprehensive (free) POS system on the market today. It currently boasts more than 33 million downloads and has well over 2 million active sellers.

In addition to its full suite of options, there are several other features and benefits that make this option so attractive:

Flat-Rate Payment Processing

Square starts out with a simple, flare-rate payment processing that includes credit cards, contactless payments and ACH transfers. Perfect for small businesses in need of simple solutions. The provider charges a flat rate price per credit card transaction, which means the credit card company, customer’s bank and merchant account processor fees are all wrapped into a flat-rate fee.

Latest Products and Systems

Square also offers various products within its ecosystem that work together to give you a complete solution all in one place. At the same time, some of its products like Payroll can be used as a standalone product. Square is also known for its vigilance in keeping up with the latest trends and investing in improvements (e.g. Square virtual terminal) to software and new systems – sometimes, even banking services.

Strengthen Customer Relationships

As mentioned, the ability to accept more payments improves your relationships with customers. With Square, you can accept all payment types easily and securely, from Apple Pay to Android Pay (along with many others). The ability to generate invoices to be paid later using Square Payments is also another great way to stay on top of invoicing and build positive relationships with clients.

If you’re ready to make the leap with Square, consider reaching out to the experts at Pinwheel Pay. Easily integrate Square into your small business and take the steps necessary to remain competitive and build a user experience customers enjoy.

Content crafter Alex Wilmont has been active in the payments industry for over 15 years. He lives simply, gives generously and loves his 2 dogs. His mission is to enhance and innovate the fintech industry for years to come.

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